MuchMusic: Alesse
Project: Alesse 2005-2006 Campaign on MuchMusic.com
Technologies used: Flash, Flash Remoting, Coldfusion, Sql Server, ASP, ASP.NET
The Alesse 2005-2006 campaign was based on a simple foundation - allow the target audience to create and modify a room, with their own personal style. Starting with the style of one of the Alesse Girls (see their commercials), users were able to play around with their room, and, later in the campaign, share snapshots of their style and comment on other snapshots (in the Gallery section). Additionally, they were able to earn more items for use in their rooms by playing and winning the featured game (previously Make the Connection, now Make the Switch). Most recently, the Alesse Girl Editor was added, allowing users to style their own character or Avatar and create a profile for themselves.
Links:
* - To create/edit a room or avatar, you will need a MuchMusic Membership. On the login page, click the ‘New Account’ button. As well, to comment in the galleries or collect room items in the game, you will need a MuchMusic Membership.
